# See WhatsApp insights

> See your customers, message delivery, Meta's charges and template performance in one place.

Source: https://docs.soosh.io/guides/analytics/see-whatsapp-insights/

## Open it

Go to [**Analytics > WhatsApp insights**](https://app.soosh.io/analytics/whatsapp-insights). Choose the number (or **All
accounts**) and the period at the top.

*Picture: WhatsApp insights, Overview tab: 8 customers who wrote, 62% reply rate, 6 minutes typical first reply, 14 messages received, and charts of messages by day and reply times*

## The tabs

- **Overview**: from your own chats. How many customers wrote, how many your
  team answered and how fast, and when customers write most. **Worth knowing**
  points out what to fix, like customers left waiting.
- **Messaging**: messages sent and delivered, as Meta reports them.
- **Pricing**: what Meta charged, by category and country, with free messages
  (Meta doesn't charge for replies within the 24 hours, or for utility
  templates sent then; marketing templates are always charged). **On pace
  for** estimates the month.
- **Templates**: each template's read, reply and click rates and its cost.
  Templates go back at most 90 days.
- **Calls**: calls made and received, and their cost.

Meta's figures are fetched and kept for a few hours; the page says **Cached**
when it shows a stored copy. Click the refresh button to fetch them again.

## Related

- Guide: [Read campaign results](https://docs.soosh.io/guides/campaigns/read-campaign-results/)