# Campaign statuses > Every status a campaign and its customers can have, what each one means, and which actions are available. Source: https://docs.soosh.io/reference/campaign-statuses/ Each campaign in [**Campaigns**](https://app.soosh.io/campaigns) shows a status. You can filter the list by status with **All statuses**. Every customer in a campaign has their own status too. ## Campaign statuses | Status | Badge | What it means | What the campaign page says | |---|---|---|---| | Draft | Grey | Not sent. You can still change the name, number, template and customers. | | | Scheduled | Purple | Waiting to send at the time you chose. | Sends on (the date and time) | | Missed | Amber | A scheduled campaign that didn't send at its time. | Didn't send at its scheduled time (the time). Pick a new time or send now. | | Queued | Blue, pulsing | Starting. Soosh is lining up every customer. This lasts a moment. | Sending now. Numbers update live. | | Processing | Blue, pulsing | Sending messages. | Sending now. Numbers update live. | | Paused | Amber | Stopped part-way. Messages already sent stay delivered. | Paused. Resume to send to the rest. | | Completed | Green | Every customer has been tried. | Finished (the date and time) | | Cancelled | Red | Stopped for good. Messages already sent stay delivered. | Cancelled. Messages already sent stay delivered. | | Failed | Red | Stopped because of errors. | Stopped because of errors. Retry the failed messages once fixed. | Soosh doesn't move new campaigns to **Failed**. A campaign whose messages fail still finishes as **Completed**, and its failed messages show in the list. Some older campaigns may still show **Failed**. The one exception is a broadcast made over the API for an audience: if its contacts don't fit in the month's campaign messages, or nobody can be sent to, it becomes **Failed** before it sends anything, and the campaign page says why in place of the usual line ([Create a broadcast](https://docs.soosh.io/reference/api/broadcasts/create-broadcast/)). ## Actions in each status | Status | Actions | |---|---| | Draft | Change the campaign and its customers. **Send to** (number) **people** starts it now. **Schedule for** (number) **people** schedules it. **Delete** removes it. | | Scheduled | **Unschedule** turns it back into a draft. **Reschedule** moves it to a new time. **Send now** starts it. **Delete** removes it from the list. | | Missed | The same as **Scheduled**: **Unschedule**, **Reschedule**, **Send now** and **Delete**. | | Queued | **Cancel campaign**. You can't delete it. | | Processing | **Pause** and **Cancel campaign**. You can't delete it. | | Paused | **Resume** carries on with the customers not yet sent. **Cancel campaign** stops it. **Retry failed** appears when some messages failed. **Delete** removes it from the list. | | Completed | **Retry failed** appears when some messages failed. **Delete** removes it from the list. | | Cancelled | **Delete** removes it from the list. A cancelled campaign can't be restarted. | | Failed | **Retry failed**. **Delete** removes it from the list. | All actions except **Delete** need the permission to run campaigns. Starting or retrying a campaign also needs room in the workspace's monthly campaign message limit. ## What moves a campaign to the next status | From | To | Caused by | |---|---|---| | Draft | Scheduled | You schedule it. It needs at least one customer and a time in the future. | | Scheduled or Missed | Draft | You click **Unschedule**. | | Draft, Scheduled, Missed or Paused | Queued, then Processing | You start it, or Soosh starts a scheduled campaign at its time. Soosh checks for due campaigns every 30 seconds. | | Scheduled | Missed | The start time is more than 6 hours past, or the campaign can't be sent as it is, for example it has no customers or its template was deleted. | | Processing | Paused | You click **Pause**. | | Processing | Paused | The workspace used all its campaign messages for the month. The page shows the reason and the date they come back. | | Processing | Paused | The member who started the campaign no longer has the permission to run campaigns. | | Processing | Paused | The API key that made a broadcast was revoked, or can no longer run broadcasts. | | Queued, Processing or Scheduled | Paused | The workspace is closed. | | Processing | Completed | No customer is waiting to be sent. Failed messages count as tried. | | Completed, Paused or Failed | Queued, then Processing | You click **Retry failed**. | | Queued, Processing or Paused | Cancelled | You click **Cancel campaign**. | ## Customer statuses Customers use the same statuses as messages. See [Message statuses](https://docs.soosh.io/reference/message-statuses/). Open a campaign and look at the **Status** column of its customers. | Status | Dot | What it means | |---|---|---| | Pending | Grey | Not sent yet. | | Sent | Blue | WhatsApp accepted the message. | | Delivered | Green | The message reached the customer's phone. | | Read | Lavender | The customer opened the message. | | Failed | Red | The message didn't go out or reach the customer. The reason shows under the status. | A customer's message moves from **Pending** to **Sent**, **Delivered** and **Read** as WhatsApp reports progress. A customer's message becomes **Failed** when WhatsApp refuses the message or reports a delivery error, or when Soosh skips the contact because they opted out of marketing. **Retry failed** puts failed customers back to **Pending**, except those that failed with **WhatsApp didn't confirm this message in time**: they may have got the message. ### Replies and button taps A reply or a button tap is not a status. Soosh records it next to the customer's status and shows it in the **Response** column. Replies within 72 hours count for the campaign. ### Filtering customers Use **Filter customers by outcome** above the customer list. | Filter | Shows | |---|---| | All | Every customer. | | Replied | Customers who replied. | | Tapped a button | Customers who tapped a button in the message. | | No reply | Customers who didn't reply. | | Read | Customers who read the message. | | Failed | Customers whose message failed. | | Not sent yet | Customers still **Pending**. | ## Related - [Send a campaign to a tag](https://docs.soosh.io/guides/campaigns/send-a-campaign-to-a-tag/) - [Schedule a campaign](https://docs.soosh.io/guides/campaigns/schedule-a-campaign/) - [Pause or cancel a campaign](https://docs.soosh.io/guides/campaigns/pause-or-cancel-a-campaign/) - [Retry failed messages](https://docs.soosh.io/guides/campaigns/retry-failed-messages/) - [Read campaign results](https://docs.soosh.io/guides/campaigns/read-campaign-results/) - [How campaign pricing works](https://docs.soosh.io/concepts/how-campaign-pricing-works/) - [Marketing opt-out](https://docs.soosh.io/concepts/marketing-opt-out/) - [Message statuses](https://docs.soosh.io/reference/message-statuses/) - [Template statuses](https://docs.soosh.io/reference/template-statuses/) - [Limits](https://docs.soosh.io/reference/limits/) - [Permissions](https://docs.soosh.io/reference/permissions/)