Meta reviews every template before you can send it. Soosh sends a template for review when you publish it, and shows Meta’s answer as the template’s status. Most reviews take minutes, and they can take up to 24 hours.
Why Meta reviews templates
Section titled “Why Meta reviews templates”Templates are the only messages you can send to a customer who hasn’t written to you in the last 24 hours. Campaigns send them to many people at once. So Meta checks each one against WhatsApp’s rules before it reaches anyone: that the category fits, the wording is clear, and nothing in it is banned. See The 24-hour window and Template categories.
The statuses in Soosh
Section titled “The statuses in Soosh”Each template in Campaigns > Message templates (opens Soosh in a new tab) shows a status:
- Draft: saved in Soosh only. Meta hasn’t seen it yet.
- Pending: with Meta for review. You can’t change it or send it.
- Approved: ready for chats and campaigns.
- Rejected: Meta said no. You can change it and send it again.
- Paused or Disabled: Meta stopped an approved template because customers reacted badly to it (see below).
Soosh only offers Approved templates when you pick one for a campaign or a chat.
How Soosh keeps statuses up to date
Section titled “How Soosh keeps statuses up to date”When Meta decides, it tells Soosh, and the status changes by itself. You don’t need to refresh anything. Sync from Meta asks Meta for every template on your number straight away. It also brings in templates someone created in WhatsApp Manager instead of Soosh, and the reason for templates rejected earlier.
What commonly gets rejected
Section titled “What commonly gets rejected”- Marketing in a utility template, like an order update that also mentions a sale.
- Variables in the wrong place: a variable at the very start or end, or a message that’s mostly variables with little text around them.
- Spam or broken rules: misleading claims, pressure or threats, or products WhatsApp doesn’t allow.
- Examples that don’t fit, like an example name that isn’t a name.
Soosh checks some things before it sends a template to Meta. For example, it won’t publish a template with an image, video or document header until you upload a sample file.
Editing an approved template
Section titled “Editing an approved template”Meta lets you edit an approved template, within limits. You can edit it up to 10 times in 30 days, and once in 24 hours. Each edit goes back to Meta for review. The name, language and category can never change. Rejected and paused templates have no edit limit.
In Soosh, saving a change to an approved, rejected or paused template turns it into a Draft until you click Republish. Then it’s Pending until Meta decides. While it’s Draft or Pending, Soosh doesn’t offer it in campaigns or chats. For a bigger change, a new template with a new name is often simpler.
Paused and disabled templates
Section titled “Paused and disabled templates”Meta watches how customers react to each template: whether they block you, report you or ignore the message. Soosh shows the result as each template’s Quality rating: High, Medium or Low.
When a template’s quality drops a lot, Meta pauses it for a while. If it keeps happening, Meta can disable it. Soosh shows Paused or Disabled, and stops offering the template. When Meta lifts the pause, the template shows Approved again. To fix a paused template yourself, edit it. It becomes a Draft that you can Republish. See Messaging limits and number quality.
What it means for you
Section titled “What it means for you”- Leave time for review. Publish a template a day before a campaign, not an hour before.
- Write it the way Meta expects. Clear text, the right category and realistic examples get approved first time more often.
- Watch the quality rating. A template at Medium or Low is a sign to change its wording or who you send it to, before Meta pauses it.