How-to guideTemplates

Use variables in a template

Fill in each customer's name, order number or other details when the template is sent.

3 minutesOwners and adminsUpdated 9 Oct 2026

A variable is a blank in the template, like {{1}}, that’s filled in for each customer when you send it.

Add a variable

In Message text, put the cursor where the detail goes and click Add variable. It adds the next number: {{1}}, then {{2}}.
Under Examples for your variables, enter a realistic example for each one, like Priya or BLF-20418. Meta reads the message with them. Never use a real customer’s details.

For example:

Hi {{1}}, your order {{2}} has shipped and should reach you in 2 to 3 days.

Soosh points out these problems before Meta sees them:

Not at the very start or end. Hi {{1}}, your order is ready. is fine; a message that starts or ends with a variable is rejected.
Each number once. Use {{1}} in one place only.
One kind of variable. Use numbers ({{1}}) or names ({{name}}), not both in one template.
At most one in a text header.

When you send the template, you fill each variable: from the customer’s details in a campaign (like Contact name), or by typing it in a chat.