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How-to guideTemplates

Fix a rejected template

Find out why Meta rejected a template, change it and send it for review again.

5 minutesOwners and adminsUpdated

Find out why

Section titled “Find out why”

Soosh shows that a template was Rejected, but not why. Meta gives the reason in WhatsApp Manager, under Message templates, and in an email to your business.

The usual reasons:

  • Marketing in a utility template. An order update that also promotes a sale is marketing. Choose Marketing, or take the promotion out.
  • A variable at the very start or end, or variables with too little text around them, like a message that’s only {{1}}.
  • Looks like spam or breaks Meta’s rules: misleading claims, threats, or things WhatsApp doesn’t allow.
  • The examples don’t fit, like an example name that isn’t a name.

Change it and send it again

Section titled “Change it and send it again”
  1. Go to Campaigns > Message templates and click the template.
  2. Change what Meta objected to and click Save. The status goes back to Draft.
  3. Click Republish, then Republish again to confirm.

Result

Section titled “Result”

The template shows Pending while Meta reviews it again, then Approved or Rejected.

Section titled “Related”