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How-to guideAnalytics

See WhatsApp insights

See your customers, message delivery, Meta's charges and template performance in one place.

3 minutesOwners and adminsUpdated

Open it

Section titled “Open it”

Go to Analytics > WhatsApp insights. Choose the number (or All accounts) and the period at the top.

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The tabs

Section titled “The tabs”
  • Overview: from your own chats. How many customers wrote, how many your team answered and how fast, and when customers write most. Worth knowing points out what to fix, like customers left waiting.
  • Messaging: messages sent and delivered, as Meta reports them.
  • Pricing: what Meta charged, by category and country, with free messages (Meta doesn’t charge for replies within the 24 hours, or for utility templates sent then; marketing templates are always charged). On pace for estimates the month.
  • Templates: each template’s read, reply and click rates and its cost. Templates go back at most 90 days.
  • Calls: calls made and received, and their cost.

Meta’s figures are fetched and kept for a few hours; the page says Cached when it shows a stored copy. Click the refresh button to fetch them again.

Section titled “Related”